Some Aspects of Integrated Marketing Communication in Building Brand Equity. Jurnal Teknologi, [S. l.], v. 64, n. 2, 2013. DOI: 10.11113/jt.v64.2240. Disponível em: https://journals.utm.my/jurnalteknologi/article/view/2240.. Acesso em: 23 jul. 2024.