DECISION-MAKING IN SELECTING PRIVATE HOUSING PROJECT IMPLEMENTATION DELIVERY BASED ON CONTRACTOR PRODUCTIVITY MANAGEMENT: AN AHP AND BSC APPROACH
DOI:
https://doi.org/10.11113/aej.v15.23252Keywords:
Analytical Hierarchical Process, Balanced Scorecard, Contractor Productivity Management, Project Implementation Delivery, Private Housing ProjectAbstract
Selecting the correct delivery method is crucial for private housing projects, as it directly affects contractor productivity and overall project success. While various approaches exist, a structured decision-support model that integrates multiple evaluation criteria is still lacking. This study fills that gap using the Analytic Hierarchy Process (AHP) and Balanced Scorecard (BSC) frameworks to assess three standard delivery methods: Turnkey, Design - Tender - Build, and Design - Build. By analysing financial performance, customer satisfaction, internal processes, and learning and growth, the research identifies Turnkey as the most effective approach for maximizing contractor productivity. It offers clear selection guidelines for project owners, helping them make informed, data-driven decisions. However, the findings are context-dependent, as project-specific factors may influence the optimal choice. This study contributes to construction management research by integrating AHP and BSC into a unified model for selecting project delivery methods. Unlike prior studies focusing on isolated aspects, it provides a comprehensive perspective on contractor productivity. The findings hold practical value for project owners, construction managers, and policymakers, offering a systematic approach to enhance decision-making, increase efficiency, and support sustainable development in the construction industry.
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