OPTIMISING CONCURRENT BUSINESS-PRODUCT- PROCESS-SUPPLY CHAIN DESIGN
DOI:
https://doi.org/10.11113/aej.v16.24187Keywords:
product development, concurrent engineering, three-dimensional concurrent engineering, business model canvas, optimisation modelAbstract
Three-dimensional concurrent engineering (3DCE) requires alignment with the business strategy; otherwise, the design may become unusable. Furthermore, 3DCE design and business strategy must be developed concurrently to reduce the iterative decision-making processes. This study proposes a model that integrates essential business model aspects into 3DCE, representing concurrent decision-making. The model improves previous reference models and uses a real-world case of small and medium enterprise (SME). This study found that decision-makers can initiate from any aspect of the framework and use their ideas as a foundation to inspire alternative decisions; the model provides quantitative analysis for objective decision-making and achieves optimal configurations concurrently. The proposed model can accelerate new product development and eliminate iterations in decision-making.
References
[1] Fine, C. H., Golany, B., and Naseraldin, H. 2005. Modeling Tradeoffs in Three‐dimensional Concurrent Engineering: A Goal Programming Approach. Journal of Operations Management. 23(3–4): 389–403. DOI: https://doi.org/10.1016/j.jom.2004.09.005
[2] Chen, Y. T., and Chiu, M. C. 2014. A Value Creation Based Business Model for Customized Product Service System Design. Advance in Transdisciplinary Engineering. IOS Press BV.54–63. DOI: https://doi.org/10.3233/978-1-61499-440-4-54.
[3] van der Merwe, C., van Rensburg, A., and Schutte, C. S. L. 2015. An Engineering Approach to an Integrated Value Proposition Design Framework. South Africa Journal of Industrial Engineering. 26(1): 59–74. DOI: https://doi.org/10.7166/26-1-998.
[4] Guan, H., Alix, T., and Bourrieres, J. P. 2019. An Integrated Design Framework for Virtual Enterprise-Based Customer-Oriented Product-Service Systems. Procedia CIRP. 83:198–203. DOI: https://doi.org/10.1016/j.procir.2019.03.143.
[5] Addo-Tenkorang, R., and Helo, P. T. 2016. Big Data Applications in Operations/Supply-Chain Management: A Literature Review. Computers and Industrial Engineering. 101: 528–543. DOI: https://doi.org/10.1016/j.cie.2016.09.023.
[6] Varl, M., Duhovnik, J., and Tavcar, J. 2020. Customized Product Development Supported by Integrated Information. Advance in Transdisciplinary Engineering. IOS Press BV. 544–553. DOI: https://doi.org/10.3233/ATDE200115.
[7] Shidpour, H., Bernard, A., and Shahrokhi, M. 2013. A Group Decision-Making Method Based on Intuitionistic Fuzzy Set in the Three-Dimensional Concurrent Engineering Environment: A Multi-O Bjective Programming Approach. Procedia CIRP. 7: 533-538. DOI: https://doi.org/10.1016/j.procir.2013.06.028.
[8] Ahmad, M., Ahmad, B., Harrison, R., Ferrer, B. R., Lastra, J. L. M., Meredith, J., and Bindel, A. 2015. A Knowledge-Based Approach for the Selection of Assembly Equipment Based on Fuel Cell Component Characteristics. IECON 2015-41st Annual Conference of the IEEE Industrial Electronics Society. 1002–1007. DOI: https://doi.org/10.1109/IECON.2015.7392230.
[9] Asadi, N., Schedin, J., Fundin, A., and Jackson, M. 2014. Considering Assembly Requirement Specifications in Product Development: Identification and Approach. FAIM 2014 - Proceedings of the 24th International Conference on Flexible Automation and Intelligent Manufacturing: Capturing Competitive Advantage via Advanced Manufacturing and Enterprise Transformation. 969–976. DOI: https://doi.org/10.14809/faim.2014.0969.
[10] Azeez, K. A., and Al-Tayar, H. S. N. 2021. The Role of Developed Concurrent Engineering on Enhancing a Competitive Capability for Manufacturing Firms. Webology. 18(SpecialIssue3): 322–338. DOI: https://doi.org/10.14704/WEB/V18SI03/WEB18043.
[11] Nelson, R. G., Azaron, A., and Aref, S. 2016. The Use of a GERT Based Method to Model Concurrent Product Development Processes. European Journal of Operational Research. 250(2): 566–578. DOI: https://doi.org/10.1016/j.ejor.2015.09.040.
[12] van den Berg, T., Beijer, B., and Moerland, E. 2019. Application of an Integrated and Distributed Multidisciplinary Product Development Framework to a Multi-Tier Aircraft Design Case. AIAA Aviation 2019 Forum. 1–15. DOI: https://doi.org/10.2514/6.2019-3327.
[13] Welo, T., Lycke, A., and Ringen, G. 2019. Investigating the Use of Set-Based Concurrent Engineering in Product Manufacturing Companies. Procedia CIRP. 84:43–48. DOI: https://doi.org/10.1016/j.procir.2019.04.276.
[14] Osterwalder, A., and Pigneur, Y. 2010. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons, New Jersey.
[15] Jin, Y., Campbell, R., Tang, J., Ji, H., Song, D., and Liu, X. 2021. Designing and simulating a ‘Mass Selective Customization-Centralized Manufacturing’ Business Model for Clothing Enterprises Using 3D Printing. Rapid Prototyping Journal. 27(9): 1664–1680. DOI: https://doi.org/10.1108/RPJ-07-2020-0181.
[16] Alix, T., and Zacharewicz, G. 2021. Smart Product Service System: Process Value Model in the Framework 3DCE. Smart and Sustainable Collaborative Networks 4.0: 22nd IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2021, Saint-Étienne, France, November 22–24. 22: 494-505. DOI: https://doi.org/10.1007/978-3-030-85969-5_46.
[17] Trapsilawati, F., Subagyo, Firmansyah, D. A., Masruroh, N. A., Dharma, I. G. B. B., and Wibowo, B. S. 2022. Concurrent Product-Process-Supply Chain Strategy Formulation for Small Medium Enterprises. Concurrent Engineering. 30(4): 411-423. DOI: https://doi.org/10.1177/1063293X221118356.
[18] Ellram, L. M., Tate, W. L., and Carter, C. R. 2007. Product‐process‐supply Chain: An Integrative Approach to Three‐dimensional Concurrent Engineering. International Journal of Physical Distribution & Logistics Management. 37(4): 305-330. DOI: https://doi.org/10.1108/09600030710752523.
[19] Ilhami, M. A., Subagyo, and Masruroh, N. A. 2020. A Mathematical Model at the Detailed Design Phase in the 3DCE New Product Development. Computers and Industrial Engineering, 146: 106617. DOI: https://doi.org/10.1016/j.cie.2020.106617.
[20] Bland, D. J., and Osterwalder, A. 2019. Testing Business Ideas: A Field Guide for Rapid Experimentation, John Wiley & Sons.
