New Product Development in Malaysia: Does Organizational Background Really Matter?
Keywords:New product development, research and development, organizational background, performance
AbstractNew Product Development (NPD) is vital in assisting Research and Development (R&D) based organizations to adapt to the changes in markets and technology for competitive advantage. Ensuring the success of new products and optimization of new product performance is critical and essential for Research and Development based organizations. Â Hence, this study is carried out to explore does organizational background in term of companyâ€™s ownership (i.e. local or multinational companies) and operational scales (i.e. number of Research and Development staffs) affect NPD performance of Research and Development companies in Malaysia. In line with this, 8 New Product Development performance attributes were identified from literature review. These attributes were subsequently formulated into a survey questionnaire and responded by 186 respondents. Thereafter, the effect of organizational ownership and operational scale toward NPD performance are examined separately via Independent Sample t-test and Analysis of Variance (ANOVA). Finding from the study revealed that the level of NPD performance in multinational R&D companies is higher than local R&D companies. Findings from this research also implied that NPD performance can be further improved by increasing number of R&D staffs.Â Â
L. Michael. 2008. Introduction of an Evaluation Tool to Predict the Probability of Success of Companies: The Innovativeness, Capabilities and Potential Model (ICP). Journal of Technology. Management and Innovation. 4: 33â€“47.
J. Tidd. 2001. Innovation Management in context: Environment, Organization and Performance. International of Management Reviews. 3: 169â€“183.
M.G. Moehrle, L. Walter, A. Geritz, and S. Mueller. 2005. Patent based Inventor Profiles as Basis for Human Resources Decisions in R&D. Journal of R&D Management. 35: 511â€“523.
R. Dariush, Innovation. 2007. Product Development and Commercialization. U.S.A: J.Ross Publishing.
L.G. Bardely, E.B. Mary, and J.S. Larry. 2008. Comparing Academic and Corporate Technology Development Process. Journal of Product Innovation Management. 25: 47â€“62.
Intellectual Property Corporation of Malaysia. 2010. Statistic Boolet 2010. Perbadanan Harta Intelek Malaysia.
World Bank. 2009. Malaysia - Productivity and Investment Climate Assessment Update. World Bank. Â© World Bank. https://openknowledge.worldbank.org/handle/10986/3127 License: Creative Commons Attribution CC BY 3.0.
A. Ledwith, and M. Oâ€™Dwyer, M. 2009. Market Orientation, NPD Performance and Organization Performance in Small Firm. Journal of Product Innovation Management. 26: 652â€“661.
J.T Hans. 2003. Managing Innovative R&D Teams. Journal of R&D Management. 33: 297â€“311.
J. Zhang, D.B. Anthony, and H. Scott. Product Development Strategy, Product Innovatoon Performance, and the Mediating Role of Knowledge Utilization: Evidence from Subsidiaries in China. Journal of International Marking. 17: 42â€“58.
R.G. Cooper, and S. Edgett. 2008. Benchmarking Best Practices Performances Results and the Role of Senior Management. Product Management. 03: 1â€“6.
J. Hauser, G.J. Tellis and A. Griffin. 2006. Research on Innovation: A Review and Agenda for Marketing Science. Marketing Science. 25: 687â€“717.
R. Cooper and P.S. Schindler. 1998. Business Research Methods. Toronto, Irwin.
J. Aaron, Shenar, Tishler, Asher, Dvir, Dov, Lipovetsky, Stanislav, & Lechler, Thomas. 2002. Refining the Search for Project Success Factors: A Multivariate, Typological Approach. R&D Management. 32(2): 111â€“127.
A. Rasli. 2006. Data Analysis And Beyond: A Practical Guide for Post-Graduate Social Scientists, Skudai, Penerbit UTM.
C.H. Loch and S, Kavadias. 2008. Managing New Product Development: An Evolutionary Framework. Handbook of New Product Development Management, Oxford: Elsevier. 1â€“26.
M. Chandra and Z. Girma. 2004. Science Parks and University-industry Collaboration in Malaysia. Technology Analysis & Strategic Management. 20: 727â€“739.
M.O. Eric, C.W. Orville and W.R. Robert. Organizing for Effective New Product Deveiopment. Journal of Marketing. 59: 48â€“62.
Copyright of articles that appear in Jurnal Teknologi belongs exclusively to Penerbit Universiti Teknologi Malaysia (Penerbit UTM Press). This copyright covers the rights to reproduce the article, including reprints, electronic reproductions, or any other reproductions of similar nature.