Interface Designs Model of Location-Aware Mobile Commerce for Songket

Authors

  • Mardhiah Ibrahim Faculty of Information Science and Technology, National University of Malaysia, 43600 Bangi Selangor, Malaysia
  • Tengku Siti Meriam Tengku Wook Faculty of Information Science and Technology, National University of Malaysia, 43600 Bangi Selangor, Malaysia
  • Norleyza Jailani Faculty of Information Science and Technology, National University of Malaysia, 43600 Bangi Selangor, Malaysia

DOI:

https://doi.org/10.11113/jt.v68.1718

Keywords:

m-commerce, location aware, interface design model, songket

Abstract

This paper centers on research of the user interface design of mobile commerce (m-commerce) focusing on the location of the songket business. The research is based on a comparison method between interfaces of location-aware m-commerce with different domains. The goal is to analyze the aspect of m-commerce interface design that has already been accepted by the user. 7C’s interface design elements have been selected as the guideline of the analysis. The comparison analysis of localization technique showed that four out of the seven elements are suitable for the guideline; namely Context, Customization, Communication and Connection.  Research proved A-GPS technique suitable for application of songket localization. The outcome of the research is the user interface of location aware m-commerce based on multi user mental model specific to songket localization using A-GPS technique.

Author Biographies

  • Mardhiah Ibrahim, Faculty of Information Science and Technology, National University of Malaysia, 43600 Bangi Selangor, Malaysia

    Mardhiah Ibrahim received her BS degree in multimedia in 2010 from National University of Malaysia. Currently she is a master degree candidate at Faculty of Information Science, National University of Malaysia. Her research interests include mobile user interface and multimedia system and design.

  • Tengku Siti Meriam Tengku Wook, Faculty of Information Science and Technology, National University of Malaysia, 43600 Bangi Selangor, Malaysia

    Tengku Siti Meriam Tengku Wook is a researcher and lecturer at National University of Malaysia since 1998. Her research interests include sosial computing, mobile user interface, usability evaluation and information visualization.

     

  • Norleyza Jailani, Faculty of Information Science and Technology, National University of Malaysia, 43600 Bangi Selangor, Malaysia

    Norleyza Jailani gets her BSc in Computer Science from Universiti Kebangsaan Malaysia in 1992 and MSc (Computer Network and Distributed System) from University College Dublin in 1996. She is currently a lecturer in Universiti Kebangsaan Malaysia. Her research interests include mobile and distributed application, agent-mediated e-commerce, location-based services and mobile agent security.

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Published

2014-04-21

Issue

Vol. 68 No. 1: May 2014

Section

Science and Engineering

License

Copyright of articles that appear in Jurnal Teknologi belongs exclusively to Penerbit Universiti Teknologi Malaysia (Penerbit UTM Press). This copyright covers the rights to reproduce the article, including reprints, electronic reproductions, or any other reproductions of similar nature.

How to Cite

Interface Designs Model of Location-Aware Mobile Commerce for Songket. (2014). Jurnal Teknologi, 68(1). https://doi.org/10.11113/jt.v68.1718