THE HABITS OF SOCIAL NETWORKING SITE (SNS) USE AMONG POSTGRADUATE STUDENTS

Authors

  • Nor Zairah Ab Rahim Advanced Informatics School (AIS), UTM Jalan Semarak, Kuala Lumpur, Malaysia
  • Siti Nurkhadijah Zainal Abidin Advanced Informatics School (AIS), UTM Jalan Semarak, Kuala Lumpur, Malaysia
  • Wardah Zainal Abidin Advanced Informatics School (AIS), UTM Jalan Semarak, Kuala Lumpur, Malaysia

DOI:

https://doi.org/10.11113/jt.v76.3820

Keywords:

Social Networks Sites, Facebook, technology use, university students, postgraduate students

Abstract

The rise of social networking sites (SNSs) is currently overwhelming. Individuals are now able to interact, connect, and share information, photos, and other media in various SNSs. Facebook is one of the largest and most populated SNS in the world that is accessible by anyone including university students. Hence, it is interesting to understand the habits of use of such application by students, how they interact on these sites, and the nature of their influence on the deployment of Facebook into formal learning and as course communication tool. Findings from this research revealed that majority of the respondents use Facebook approximately 30 minutes to 2 hours daily. They also use Facebook not only to share entertainment materials but also communicating with their classmates on course related topics. Similar to the findings from another study, the students communicated on Facebook using a one-to-many style however in a more passive manner as most of the instances, they are not the creator of the content but only as viewer. This study could be extended to study more in-depth habits of SNS use by postgraduate students.

References

Gross, R., and A. Acquisti. 2005 Information Revelation and Privacy in Online Social Networks. In Proceedings of the 2005 ACM workshop on Privacy in the Electronic Society, ACM. 71-80.

Ellison, N. B. , C. Steinfield and C. Lampe. 2007. The Benefits of Facebook Friends:Social Capital and College Students Use of Online Social Network Sites. Journal of Computerâ€Mediated Communication. 12(4): 1143-1168.

Facebook. Facebook User Sta. November 2005. [Online]. Available: http://www.facebook.com. [Accessed 30 June 2014].

Wearesocial. Wearesocial.org. February 2014. [Online]. Available: http://www.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014. [Accessed 10 July 2014].

SocialBakers. Malaysia Facebook Statistics. August 2014. [Online]. Available: http://www.socialbakers.com/facebook-statistics/malaysia. [Accessed 30 August 2014].

TNSGlobal. Malaysian Internet Users Amongst the Global Social Leaders. 23 September 2014. [Online]. Available: http://www.tnsglobal.com/press-release/malaysian-internet-users-amongst-global-social-leaders. [Accessed 29 September 2014].

Lenhart, A., K. Purcell, A. Smith and K. Zickuhr. 2010. Social Media & Mobile Internet Use among Teens and Young Adults. Millennials.

Kalpidou, M., Costin, D., & Morris, J. 2011. The Relationship Between Facebook and the Well-Being of Undergraduate College Students. Cyberpsychology, Behavior, and Social Networking. 14(4): 183-189.

Junco, R. 2012. The Relationship Between Frequency of Facebook Use, Participation in Facebook Activities, and Student Engagement. Computers & Education. 58(1): 162-171.

Madge, C., Meek, J., Wellens, J., & Hooley, T. 2009. Facebook, Social Integration and Informal Learning at University:‘It Is More for Socialising and Talking to Friends About Work Than for Actually Doing Work’. Learning, Media and Technology. 34(2): 141-155.

Valenzuela, S., Park, N., & Kee, K. F. 2009. Is There Social Capital in a Social Network Site?: Facebook Use and College Students' Life Satisfaction, Trust, and Participation1. Journal of Computerâ€Mediated Communication. 14(4): 875-901.

Bicen, H., & Cavus, N. 2011. Social Network Sites Usage Habits of Undergraduate Students: Case Study of Facebook. Procedia-Social and Behavioral Sciences. 28: 943-947.

Hew, K. F. 2011. Students’ and teachers’ use of Facebook. Computers in Human Behavior. 27(2): 662-676.

Irwin, C., Ball, L., Desbrow, B., & Leveritt, M. 2012. Students' Perceptions of Using Facebook as an Interactive Learning Resource at University. Australasian Journal of Educational Technology. 28(7): 1221-1232.

Oye, N. D., Adam, M. H., & Nor Zairah, A. R. 2012. Model of Perceived Influence of Academic Performance Using Social Networking. International Journal on Computers & Technology. 2(2).

Alam, S. S., Yeow, P. H. P., & Loo, H. S., 2011. An Empirical Study on Online Social Networks Sites Usage: Online Dating Sites Perspective. International Journal of Business and Management. 6(10): 155.

Hafiz, Z. M., Watson, J., and Edwards, S. L. 2010. Investigating the Use of Web 2.0 Technology by Malaysian Students. Multicultural Education & Technology Journal. 4(1): 17-29.

Leng, G. S., Lada, S., Muhammad, M. Z., Ibrahim, A. A. H. A., & Amboala, T. 2011. An Exploration of Social Networking Sites (SNS) Adoption in Malaysia Using Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB) and Intrinsic Motivation. Journal of Internet Banking and Commerce. 16(2): 1-27.

Hamat, A., Embi, M. A., & Hassan, H. A. 2012. The Use Of Social Networking Sites Among Malaysian University Students. International Education Studies. 5(3): 56.

Pempek, T. A., Yermolayeva, Y. A., & Calvert, S. L. 2009. College Students' Social Networking Experiences on Facebook. Journal of Applied Developmental Psychology. 30(3): 227-238.

Boogart, V., & Robert, M. 2006. Uncovering the Social Impacts of Facebook on a College Campus (Doctoral dissertation, Kansas State University).

Downloads

Published

2015-08-27

Issue

Section

Science and Engineering

How to Cite

THE HABITS OF SOCIAL NETWORKING SITE (SNS) USE AMONG POSTGRADUATE STUDENTS. (2015). Jurnal Teknologi, 76(1). https://doi.org/10.11113/jt.v76.3820