ASEAN PERSPECTIVES ON THE INTERFACE DESIGN OF LOCATION OF WEB OBJECTS

Authors

  • Aslina Baharum Faculty of Computing and Informatics, Universiti Malaysia Sabah (UMS), 88400 Kota Kinabalu, Sabah MALAYSIA
  • Azizah Jaafar Institute of Visual Informatics, Universiti Kebangsaan Malaysia (UKM), 43600 Bangi, Selangor MALAYSIA

DOI:

https://doi.org/10.11113/jt.v75.5073

Keywords:

Perspective, culture, design, interface, user expectation, web object

Abstract

The majority of web users are constructed with a single standard in mind, or a limited number of user profiles, usually from one country or culture. In order to accommodate the international growth of the Internet, this mono-cultural bias website design must change. If these important steps of a user-centered user-interface (UI) Web Development omitted, the website will be less successful, or may even be dysfunctional. People from different countries and cultures have certain expectations of a particular site that may differ significantly from other countries/ cultures. This study involves the analysis of user perspectives where individuals from different countries and cultures expect a specific web-related object to be located on an interface design. Based on previous studies and is named after its location on the object analysis of user perspectives for the interface design with 94 individuals from 10 ASEAN countries, this paper aims to investigate location of web objects, “Internal linksâ€, “External linksâ€, “Searchâ€, “Login†and “Advertisementsâ€. This study will hope to be able to improve the accuracy of regional perspectives are now recorded. The method of adaptivity from previous studies was used, contains an overview of the browser window, six horizontal and seven vertical grid-based namely, Geometric 42 Grids, on the expected location of the web objects interface design. The goal of the user tests was to examine the perspective of users with different cultural backgrounds. When comparing the final results with previous studies, the following results became clear.  

References

Marcus, A. and Alexander, C. 2007. User Validation of Cultural Dimensions of a Website Design. Usability and Internationalization. Part II. HCII 2007. LNCS 4560. Springer-Verlag Berlin Heidelberg. 160-167.

Costa C. 2010. Cultural Factors and Usability User Expectations for the Location of E-Commerce Web Objects Case Study in Portugal.

Aslina, B. and Azizah, J. 2012. Investigating Adaptive Cultural Diversity Through Users’ Mental Model For Sustainable User Interface. (VIIS).

Marcus, A. and Baumgartner, V.J. 2003. User-Interface Design vs. Culture. In: Proceedings, International Conference on Internationalization of Products and Services 
(IWIPS 2003). Berlin. Germany. 67-78.

Bernard, M. 2001. User Expectations for the Location of Web Objects. Chi’01 Extended Abstracts on Human Factors in Computer Systems. 171-172. [Online]. From: http://psychology.wichita.edu/hci/projects/CHI%20web%20objects.pdf.

Vasantha, R. N. and Harinarayana, N. S. 2011. Identifying the Location of Web Objects: A Study of Library Websites. 8th International Caliber. Goa University. Goa. 28-39.

Aslina, B. and Azizah, J. 2013. Users’Expectation of Web Objects Location: Case Study of ASEAN Countries. In: Springer International Publishing Switzerland. H. Badioze Zaman et al. (Eds.): IVIC 2013, LNCS. 8237: 383-395.

Simon, S. 2001. The Impact of Culture and Gender on Websites: An Empirical Study. Database 
for Advances in Information Systems. Winter 2001. 32(1): 18-37.

Reinecke, K. and Bernstein, A. 2011. Improving Performance, Perceived Usability, and Aesthetics With Culturally Adaptive User Interfaces. ACM Transactions on Computer-Human Interaction. 8(1): 8-29.

Cook, J. and Finlayson, M. 2005. The Impact of Cultural Diversity on Website Design. Advanced Management Journal. Summer. 70(3): 15-23.

Barber, W. and Badre, A. 1998. Culturability: The Merging Of Culture and Usability. Paper Presented at The 4th Conference on Human Factors and The Web.

Callahan, E. 2005. Interface Design and Culture. Annual Review of Information Science and Technology. 39(1): 255-310.

Bernard, M. 2000. Examining User Expectations of the Location of Web Objects. ITG Internetworking 3.3. [Online]. From: http://www.internettg.org/newsletter/dec00/article_bernard.html.

Bernard, M. 2009. Examining user expectations for the location of common e-commerce web objects. Usability News. 4(1). From: http://www.surl.org/usabilitynews/41/web_object-ecom.asp [Assesed on 16 December 2011].

Shaikh, A. D. and Lenz, K. 2006. Where’s the Search? Re-Examining User Expectations of Web Objects. Usability News 8(1). [Online] From: http://www.surl.org/usabilitynews/81/webobjects.asp.

Adkisson, H. 2002. Identifying De-Facto Standards for E-Commerce Web Sites (Unpublished Master Thesis). University of Washington. Washington: US.

Bernard, M. and Sheshadri, A. 2004. Preliminary Examination of Global Expectations of Users’ Mental Models For E-Commerce Web Layouts. Usability News. 6(2). [Online]. From http://www.surl.org/usabilitynews/62/web_object_international.asp.

Nielsen, J. 2003. Will pain-text ads continue to rule? Jakob Nielsen’s Alertbox. [Online]. From http://www.useit.com/alertbox/20030428.html [Assesed on 11 April 2011].

Benway, J. P. and Lane, D. M. 1998. Banner Blindness: Web Searchers Often Miss "Obvious" Links. Itg Newsletter 1.3: 1–10. [Online]. From: http://www.sandia.gov/itg/newsletter/dec98/Banner_Blindness.html.

Spool, J. M. 1997. Website Usability: A Designer’s Guide. Morgan Kaufmann Publishers.

Downloads

Published

2015-07-29

Issue

Section

Science and Engineering

How to Cite

ASEAN PERSPECTIVES ON THE INTERFACE DESIGN OF LOCATION OF WEB OBJECTS. (2015). Jurnal Teknologi (Sciences & Engineering), 75(4). https://doi.org/10.11113/jt.v75.5073