SOCIAL MEDIA ADOPTION IN HIGHER EDUCATION: A CASE STUDY OF UNIVERSITI UTARA MALAYSIA
DOI:
https://doi.org/10.11113/jt.v77.6040Keywords:
Social media, adoption, higher institutionAbstract
The use of social media within higher learning institute has resulted positive impacts on students engagement in teaching and learning activities. Current studies have acknowledged the importance of social media as one of the facilitating tools that promotes active participations among students. Although higher learning institution is introduce to new innovation, but when it comes to adopting they are always considered as late adopter. Thus, these studies examine the level of social media usage among lecturers for teaching purposes. Besides that, this study also examines the motives and barriers that hinder lecturers from using social media for teaching purposes. This study adopts a quantitative research method approach. The finding of this research found that 70% of UUM lecturers used social media for teaching purposes and most of them are categorized as early adopters.
References
Donald, A. Lucy, C.J. Chris, S. and David, A. W. 2014. Introduction to Research in Education (9th ed). Wadsworth, Cengage Learning.
Dabbagh, N. and Kitsantas, A. 2012. Personal Learning Environments, Social Media, and Self-Regulated Learning: A Natural Formula For Connecting Formal And Informal Learning. The Internet And Higher Education.15(1):3-8.
Hashim, K.F. Tan, F.B. and Rashid, A. 2015. Mobile Learning Adoption Among Adult Learners: From Uses And Gratification Perspective.British Journal of Educational Technology (BJET). 46(2):381-390.
Moran, M. Seaman, J. and Tinti-Kane, H. 2011. Teaching, Learning, and Sharing: How Today's Higher Education Faculty Use Social Media. Babson Survey Research Group.
Ismail Sahin. 2006. Detailed Review Of Rogers’ Diffusion Of Innovations Theory And Educational Technology-Related Studies Based On Rogers’ Theory. The Turkish Online Journal of Educational Technology. 5(2):
Roblyer, M. D. McDaniel, M. Webb, M. Herman, J. and Witty, J. V. 2010. Findings OnFacebook In Higher Education: A Comparison Of College Faculty And Student Uses And Perceptions Of Social Networking Sites. The Internet and Higher Education. 13(3):134-140.
Rogers, E.M. 2003. Diffusion Of Innovations(5th ed.). Free Press.
Alexa, E. L. Alexa, M. and Stoica, C. M. 2012. The Use of Online Marketing and Social Media in Higher Education Institutions in Romania. Lasi, Romania. Alexandru loan Cuza University &Petre Andrei University.
Dennen, V. P. and Burner, K. J. 2013. Boundaries, Privacy, and Social Media Use in Higher Education: What do Students Think, Want, and Do?.Selected Papers of Internet Research. 3:21-28.
Ronald, J.J. and Piet, A.M.K. 2013. Social Media And Higher Education: Introversion And Collaborative Learning From The Student’s Perspective. International Journal of Social Media and Interactive Learning Environments. 1(1): 59-71.
Hamid, S. Waycott, J.Kurnia, S.and Chang, S. 2014. An Empirical Study Of Lecturers’ Appropriation Of Social Technologies For Higher Education. Australasian Journal of Educational Technology. 30(3):5-11.
Al-rahmi, W. M. Othman, M. S. Yusof, L. M. and Musa, M. A. 2015. Using Social Media as a Tool for Improving Academic Performance through Collaborative Learning in Malaysian Higher Education. Review of European Studies. 7(3): 265-277.
Farabi,A. and Benyoucef, M. 2011. A Model For Understanding Social Commerce. Journal of Information Systems Applied Research. 4(2):63-73.
Skeels, M. M., &Grudin, J. (2009, May). When Social Networks Cross Boundaries: A Case Study Of Workplace Use Of Facebook And Linkedin. In Proceedings Of The ACM 2009 International Conference On Supporting Group Work.ACM.95-104.
Hashim, K.F. and Tan, F.B. 2015. The Mediating Role Of Trust And Commitment On Members’ Continuous Knowledge Sharing Intention: A Commitment-Trust Theory Perspective. Journal of Information Management. 35(2):145-151.
Selwyn, N. 2013. Social Media In Higher Education. Europa World Learning.1:1-10.
Wild, J. A. Cant, M. C. and Nell, C. E. 2014. Perceptions And Uses Of Social Media Networking Systems By South African Students. International Business & Economics Research Journal (IBER). 13(4):715-726.
Thomas, M. and Thomas, H. 2012. Using New Social Media AndWeb 2.0 Technologies In Business School Teaching And Learning. Journal of Management Development. 31(4):358-367.
Moody, M. 2010. Teaching Twitter And Beyond: Tips For Incorporating Social Media In Traditional Courses. Journal of Magazine & New Media Research. 11(2):1-9.
Tess, P. A. 2013. The Role Of Social Media In Higher Education Classes (Real And Virtual)–A Literature Review. Computers in Human Behavior. 29(5):60-68.
Ertmer, P. A. Ottenbreit-Leftwich, A. T. Sadik, O. Sendurur, E. and Sendurur, P. 2012. Teacher Beliefs And Technology Integration Practices: A Critical Relationship. Computers & Education. 59(2):423-435.
Schmidt, N. and Brown, J. 2007. Use Of The Innovation-Decision Process Teaching Strategy To Promote Evidence-Based Practice. Journal of Professional Nursing. 23(3):32-29.
Magnus, E. 2012. The Interview: Data Collection in Descriptive Phenomenological Human Scientific Research. Journal of Phenomenological Psychology 43:3–13.
Thomas, H. Katherine, J. and Cook, C.D. 1977. Scales For The Measurement Of Innovativeness.Human Communication Research. 4(1):58-65.
Downloads
Published
Issue
Section
License
Copyright of articles that appear in Jurnal Teknologi belongs exclusively to Penerbit Universiti Teknologi Malaysia (Penerbit UTM Press). This copyright covers the rights to reproduce the article, including reprints, electronic reproductions, or any other reproductions of similar nature.
