CHILDREN ROAD SAFETY AWARENESS: DESIGN AND DEVELOPMENT OF A ROAD SAFETY APPLICATION

Authors

  • Nassiriah Shaari School of Multimedia Technology and Communication, Universiti Utara Malaysia, Malaysia
  • Aeni Zuhana Saidin School of Multimedia Technology and Communication, Universiti Utara Malaysia, Malaysia
  • Asmidah Alwi School of Multimedia Technology and Communication, Universiti Utara Malaysia, Malaysia

DOI:

https://doi.org/10.11113/jt.v77.6845

Keywords:

Road safety, interactive application, web application, testing with children, multimedia

Abstract

Road safety campaigns and programs have been extensively introduced and implemented in Malaysia. However, their effectiveness is still being debated. Children especially will become the unfortunate victims of road accidents if they are unaware of the danger and precaution actions to be safe on the road. In response to that, this paper introduces an application as an alternative that inculcates road safety awareness to further support existing related programs and campaigns. Particularly, an interactive web application incorporating interactive multimedia elements has been designed and evaluated. Results on the usability test indicate a promising success and highlight aspects and issues that can be further focused for improvement and enhancement. 

References

Department of Statistics Malaysia. 2010. Classification of Death in Malaysia. [Online]. From http://www.statistics.gov.my/portal/download_Population/files/BPD/perangkaan_sebab_kematian2006.pdf. [Accessed on 7 February 2011].

Mohamad, N. M. 2005. Overview of Current Road safety Situation in Malaysia. Highway planning Unit, Road Safety Section, Ministry of Works.

Utusan Malaysia. 2015. Kecuaian Pemandu Sebab Utama Kemalangan Meningkat. [Online]. From http://ww1.utusan.com.my/utusan/info.asp?y=2011&dt=1012&pub=Utusan_Malaysia&sec=Terkini&pg=bt_29.htm [Accessed on 31 July 2015].

Gayle, D. P. 2009. Road Safety Education in Schools. Can We Measure Its Success? 4th Irtad Conference. Seoul, Korea. 16-17 September 2009. 418-425.

Mika, H, 2001. Children, Traffic Safety And Traffic Education. [Online]. From http://safetytraffic.wikispaces.com/file/view/Children_traffic_safety_and_traffic_education.pdf. [Accessed on 31 July 2015].

Norlen, M, S. V. Wong, H. H. Hashim, and I. Othman. 2011. An Overview of Road Traffic Injuries Among Children in Malaysia and Its Implication on Road Traffic Injury Prevention Strategy. Malaysian Institute of Road Safety Research (MIROS).

BJ, F. 2003. Persuasive Technology: Using Computer to Change What We Think and Do. San Francisco, USA: Morgan Kaufman.

Saperstein, SL., N. L. Atkinson, and R. S. Gold. 2007. The Impact Of Internet Use For Weight Loss. Obesity Reviews. An Official Journal of the International Association for the Study of Obesity. 8(5): 459-65.

Escoffery, C, L. McCormick, and K. Bateman. 2004. Development and Process Evaluation Of A Web-Based Smoking Cessation Program For College Smokers: Innovative Tool For Education. Patient Education and Counseling. 53(2): 217-25.

Lieberman, D. A. 2001. Management of Chronic Pediatric Diseases with Interactive Health Games: Theory and Research Findings. The Journal of Ambulatory Care Management. 24(2): 26-38.

Delaney, A, B. Lough, and M. Whelan. 2004. A Review Of Mass Media Campaigns In Road Safety. Monash University Report Centre.

Carey, R. and K. Sarma. 2011. The Impact Of Threat Appeal Messages On Risky Driving Intentions: A Terror Management Theory Perspective. Journal of the Australasian College of Road Safety. 22(4): 51.

Elliott, B. 2011. Beyond Reviews Of Road Safety Mass Media Campaigns: Looking Elsewhere For New Insights. Journal of the Australasian College of Road Safety. 22(4): 11.

Hutchinson, T. P. and L. N. Wundersitz. 2011. Road Safety Mass Media Campaigns: Why Are Results Inconclusive, And What Can Be Done? International Journal Of Injury Control And Safety Promotion. 18(3): 235-41.

Donovan, R. J., G. Jalleh, and N. Henley. 1999. Executing Effective Road Safety Advertising: Are Big Production Budgets Necessary? Accident Analysis & Prevention. 31(3): 243-252.

Murray, C. 2010. State of the Road. Centre of Accident Research and Road Safety Queensland.

Bakar, N. A. A., A. N. Zulkifli, and N. F. F. Mohamed. 2011. The Use Of Multimedia, Augmented Reality (AR) And Virtual Environment (VE) In Enhancing Children Understands Of Road Safety. IEEE Conference on Open Systems. Langkawi, Malaysia, 25-28 Sept. 149-154.

Preece, J., Y. Rogers, and H. Sharp. 2002. Interaction Design: Beyond Human-computer Interaction. New Jersey: J. Wiley & Sons.

Lewis, J. R. 1995. Computer System Usability Questionnaire. [Online]. From: http://garyperlman.com/quest/. [Accessed on 17 May 2015].

Downloads

Published

2015-12-17

Issue

Section

Science and Engineering

How to Cite

CHILDREN ROAD SAFETY AWARENESS: DESIGN AND DEVELOPMENT OF A ROAD SAFETY APPLICATION. (2015). Jurnal Teknologi (Sciences & Engineering), 77(29). https://doi.org/10.11113/jt.v77.6845