DESIGNING A BDI AGENT REACTANT MODEL OF BEHAVIOURAL CHANGE INTERVENTION

Authors

  • Ojeniyi Adegoke Human–Centred Computing Group (HCC), Computational Intelligence Platform (CIP), School of Computing (SOC), College of Arts and Sciences (CAS), Universiti Utara Malaysia, 06010 UUM Sintok, Kedah, Malaysia
  • Azizi Ab Aziz Human–Centred Computing Group (HCC), Computational Intelligence Platform (CIP), School of Computing (SOC), College of Arts and Sciences (CAS), Universiti Utara Malaysia, 06010 UUM Sintok, Kedah, Malaysia
  • Yuhanis Yusof Human–Centred Computing Group (HCC), Computational Intelligence Platform (CIP), School of Computing (SOC), College of Arts and Sciences (CAS), Universiti Utara Malaysia, 06010 UUM Sintok, Kedah, Malaysia

DOI:

https://doi.org/10.11113/jt.v78.6932

Keywords:

Belief-Desire-Intention, BDI model, behaviour change, behavioural change intervention, psychological reactance

Abstract

Belief-Desire-Intention (BDI) model is well suited for describing agent’s mental state. The BDI of an agent represents its motivational stance and are the main determinant of agent’s actions. Therefore, explicit understanding of the representation and modelling of such motivational stance plays a central role in designing BDI agent with successful behavioural change interventions. Nevertheless, existing BDI agent models do not represent agent’s behavioural factors explicitly. This leads to a gap between design and implementation where psychological reactance has being identified as the cause of BDI agent behavioural change interventions failure. Hence, this paper presents a generic representation of BDI agent model based on behavioural change and psychological theories. Also, using mathematical analysis the model was evaluated. The objective of the proposed BDI agent model is to bridge the gap between agent design and implementation for successful agent-based interventions. The model will be realized in an agent-based application that motivates children towards oral hygiene. The study explicitly depicts how agent’s behavioural factors interact to enhance behaviour change which will assist agent-based intervention designers to be able to design intervention that will be void of reactance.

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Published

2015-12-21

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Science and Engineering

How to Cite

DESIGNING A BDI AGENT REACTANT MODEL OF BEHAVIOURAL CHANGE INTERVENTION. (2015). Jurnal Teknologi, 78(2-2). https://doi.org/10.11113/jt.v78.6932