RESEARCH METHODOLOGY IMPLICATIONS IN AUTOMOTIVE PRODUCT-SERVICE CONTEXT: A LITERATURE REVIEW
DOI:
https://doi.org/10.11113/jt.v78.9141Keywords:
Automotive, quality management, after-sales service, research methodologiesAbstract
This article discusses the state of the art of the automotive product-service system (PSS) approaches by conducting a critical and comprehensive review of papers published from 1999 to 2015; it investigates the research methodologies employed to tackle the automotive product-service discipline by analyzing the benefits and drawbacks of each research methodology. It is evident that the quantitative methodology is more popular than other research methodologies and this is attributed to the empirical nature of the collected data and the wide use of various statistical tools. This review forms an immense contribution for the researchers and practitioners who are conducting studies in automotive product-service field as this paper provides insight into the research methods and paradigm.
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