WhatsApp Emoji in Business Interactions: The Case of Malaysian and Iranian Interactions

Authors

  • Rohayah Kahar Language Academy, Universiti Teknologi Malaysia, 81310 UTM Johor Bahru, Johor, Malaysia
  • Hadina Habil Language Academy, Universiti Teknologi Malaysia, 81310 UTM Johor Bahru, Johor, Malaysia

DOI:

https://doi.org/10.11113/lspi.v8.17939

Keywords:

Emoji, WhatsApp, business, interactions, BELF

Abstract

WhatsApp emoji has been widely used by users all over the world especially entrepreneurs during their business interactions. In these interactions, WhatsApp emoji has been discovered to be intriguing. Emoji, among other things, were used to replace non-verbal expressions in face-to-face interactions especially during business communications. However, studies related to the usage of WhatsApp emoji in business interactions were found to be limited, particularly in the Malaysian setting. Thus, the purpose of this research was to examine the use of WhatsApp emoji in business communications between a Malaysian entrepreneur and three Iranian counterparts. Content Analysis was used to interpret the messages in the business conversations, and the data was analysed using De Vito's Five-Stage Model of Conversation. The findings revealed that WhatsApp emoji performed a range of functions in business interactions in a BELF setting. In short, WhatsApp has clearly added some useful and valuable features for a variety of uses, including business communications.  

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Published

2021-12-16

How to Cite

Kahar, R., & Habil, H. . (2021). WhatsApp Emoji in Business Interactions: The Case of Malaysian and Iranian Interactions. LSP International Journal, 8(2), 129-140. https://doi.org/10.11113/lspi.v8.17939

Issue

Section

Articles