Dependency on Smartphones: An Analysis of Structural Equation Modelling

Authors

  • Norazah Mohd Suki
  • Norbayah Mohd Suki Sekolah Sains Informatik Labuan, Universiti Malaysia Sabah, Malaysia

DOI:

https://doi.org/10.11113/jt.v62.1281

Keywords:

Social needs, social influence, dependency, smartphone, purchase behaviour, structural equation modelling

Abstract

This study aims to examine the influence of social needs, social influences and convenience of smartphone on students’ dependency on smartphones. A total of 200 completed and usable questionnaires were received from the respondents which comprises of students from one of the public higher education institution in Federal Territory of Labuan, Malaysia by utilizing simple random sampling method where every unit in the population have an equal chance to be selected in the sample. Results via the analysis of structural equation modelling (SEM) show that the relationship between social needs, social influences and convenience of smartphone with dependency on smartphone were supported. The first was found to be the strongest effect. A strong relationship also existed between students’ dependency on smartphone and their purchase behavior. Based on the findings, the implications are discussed in the paper and directions for future research are also highlighted.

 

Author Biography

  • Norazah Mohd Suki

    Norazah Mohd Suki is an associate professor at the Labuan School of International Business & Finance, Universiti Malaysia Sabah, Labuan International Campus. She has successfully supervised several postgraduate students at MBA and PhD level. Her research interests include Electronic Marketing, E-Commerce, M-Commerce, Consumer Behaviour, Mobile Learning and areas related to Marketing. She actively publishes articles in international journals. She is the editor-in-chief to Labuan e-Journal of Muamalat & Society, a member in advisory board for several outstanding journals. She has sound experiences as speaker to public and private universities, government bodies on courses related to Structural Equation Modelling (SEM), Statistical Package for Social Sciences (SPSS), Research Methodology. She can be contacted at azahsuki@yahoo.com.

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Published

2013-05-29

Issue

Vol. 62 No. 1: May 2013

Section

Social Sciences

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Copyright of articles that appear in Jurnal Teknologi belongs exclusively to Penerbit Universiti Teknologi Malaysia (Penerbit UTM Press). This copyright covers the rights to reproduce the article, including reprints, electronic reproductions, or any other reproductions of similar nature.

How to Cite

Dependency on Smartphones: An Analysis of Structural Equation Modelling. (2013). Jurnal Teknologi, 62(1). https://doi.org/10.11113/jt.v62.1281