VISUALIZATION AND CENTRALITY MEASUREMENT OF SOCIAL NETWORK ANALYSIS

Authors

  • Sarina Sulaiman UTM Big Data Centre, Ibnu Sina Institute for Scientific and Industrial Research, Faculty of Computing, Universiti Teknologi Malaysia, 81310 UTM Johor Bahru, Johor, Malaysia
  • Nor Amalina Abdul Rahim UTM Big Data Centre, Ibnu Sina Institute for Scientific and Industrial Research, Faculty of Computing, Universiti Teknologi Malaysia, 81310 UTM Johor Bahru, Johor, Malaysia
  • Siti Zaiton Mohd Hashim UTM Big Data Centre, Ibnu Sina Institute for Scientific and Industrial Research, Faculty of Computing, Universiti Teknologi Malaysia, 81310 UTM Johor Bahru, Johor, Malaysia
  • Nor Bahiah Ahmad UTM Big Data Centre, Ibnu Sina Institute for Scientific and Industrial Research, Faculty of Computing, Universiti Teknologi Malaysia, 81310 UTM Johor Bahru, Johor, Malaysia

DOI:

https://doi.org/10.11113/jt.v78.9543

Keywords:

Social network, social network analysis, network visualisation, centrality measurement

Abstract

Social networks have increased in popularity and play an important role in people's life nowadays. Hundreds of millions of people participate in social networks and the number is growing day by day. Social networks have become a useful tool and help people in every field of life such as in education, politics and business. Social networks give people the idea of knowing and interacting with each other, experiencing the power of sharing and being connected with people from different places and countries. The purpose of this study is to analyse the behaviour of actors in a network, the graph and the relationship between actors in social networks. The researcher expects to use the technique of Social Network Analysis with Organisation Risk Analyser (ORA) tool to analyse the data. Three different types of dataset are analysed in the form of network visualisation and centrality measurement. The results reveal the hidden relationships and clusters in the network, and indicate which nodes provide better performance for each centrality measure.

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Published

2016-08-04

How to Cite

VISUALIZATION AND CENTRALITY MEASUREMENT OF SOCIAL NETWORK ANALYSIS. (2016). Jurnal Teknologi (Sciences & Engineering), 78(8-2). https://doi.org/10.11113/jt.v78.9543